Exit434.com is a weekly newsletter containing short articles on restaurants, bars, outdoor activities, events, and other information pertaining to the target market in San Francisco Bay Area, with a secondary target of a national audience. The website is used for prospective members to sign up for the newsletter, but it also holds archived newsletters as well as other information.

Project features: Complete website design including graphics design/layout and page programming. Blog is based on a customized version of WordPress with a custom designed theme. Customization includes: integration of custom ‘Archives’, ‘Tag Cloud’ for marking similar/related posts, and custom ‘Search’ function to search not only posts but pages as well and highlight the searched term.

Tools/Software used: Photoshop, Fireworks, Dreamweaver. Webpages developed using HTML/CSS + PHP/MySQL.